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Rising customer expectations are amplifying the complexity of digital selling and challenging traditional infrastructures. When the competition is intense, every transaction can make the difference. It’s prudent to stay one step ahead of customer’s expectations – product recommendations, personalized offers, and post-sales support – that elude legacy systems.
Legacy e-commerce platforms may not have the flexibility or scalability to meet differentiated customer experience or global expansion goals. Retailers need lean and agile IT systems to deliver on customer expectations while managing complexities at the back end. It’s time for e-commerce transformation.
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